Trickle Up is a New York-based organization that works on several continents to combat extreme poverty by empowering individuals within the community.
Typically our clients ask for a new website design, however Trickle Up challenged us with everything but that (and a new logo).
Deliverables included both digital and print business collateral, as well as presentation templates.
While we incorporated their logo and brand orange, we had a lot of freedom to explore their brand identity further. We played with typography, additions to their color palette, infographic styling, and photo treatment.
We aimed to show the power of the individual through our design. Trickle Up helps give a voice to the most marginalized individuals of rural communities. In helping individuals develop their skills, Trickle Up helps them find their voice & recognize their power to improve their lives & their communities.
Our brand exploration was driven by showing the strength of the individual, as well as trying to capture the feeling of hope and strength.