Business Collateral: Trickle Up
Trickle Up, a New York-based non-profit, works on several continents to combat extreme poverty. Since 1979, they've empowered 250,000 women gain the skills and confidence to achieve greater economic self-sufficiency within their communities. They believe that when women succeed, so do their children and families. Typically our clients ask for a new website, however Trickle Up challenged us with everything but that (and a new logo).
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Insight to Process
In order to grasp an understanding of the direction the client wanted to take the brand, we first presented mood boards and iterated from there.
We were challenged to create both digital and print business collateral, as well as presentation templates and a brand guidelines that felt modern, cohesive, and on brand for Trickle Up.